Notes from the studio

Short notes on how we plan, design and launch websites that are easy to read.

Magnifying glass resting on printed charts

Playbooks

Fewer sections, stronger pages

Most homepages try to say everything. We cut to the three things a visitor needs, in the order they need them, and give each one room to breathe.

Printed reports, a notebook and a magnifying glass on a wooden desk

Design

Spacing that works on a phone

Most visitors arrive on a phone. We design that screen first, with spacing that scales up, so the desktop never feels empty and the phone never feels cramped.

Bar chart on a tablet next to a clipboard

Measurement

Analytics in one sentence

If a report needs a meeting to explain it, it's the wrong report. We track the few actions that matter and show them in plain language.

Have a site that needs room?

Tell us what you're launching and when, and we'll say whether we can help.

Tell us what you're hoping to ship

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